Maneno is a new and different reading app, designed to help children become strong readers. The app has a gaming element that makes reading fun. It includes books for children (from beginner reading to modern classics) and book recommendations tailored to the child's level and interests. Target groups are both families and schools/institutions, i.e., B2B and B2C. With the activation of Maneno's business strategy, the company needed a strategic communication platform that accurately describes product benefits and the main messages to be communicated to stakeholders and customers. OXY developed the narrative in a fixed format with analysis and joint workshops.