RENT LIV is a complete representation of Skive’s brand. A landmark for the entire development of the area, where the local efforts, among other things, are supported through the RENT LIV funds. At the time of writing, the brand is being revitalized - not as a new branding strategy, but as a clarification and activation of what works - with greater local ownership. In Skive, there are special conditions for green and joint action, where innovation, development and results result in ownership and relationships that influence both behavior and activities. OXY has been responsible for developing the brand scenarios and helped implement the precise brand.