We live in a world with too much noise and only little understanding.
So, we turn down the volume and look at what really matters: A grand idea, a new course, a surprising turn of events.
OXY produce strategies which combine business, organization and communication. The strategies are called by different names - business strategy, key-narrative, communication strategy, market strategy, development strategy - common for these strategies are that they are the long-term starting point for the more short sighted tactics and the concrete everyday action.
OXY is a leading advisor in Corporate Branding, ie. branding companies and organisations - including projects and cases from both Danish and international companies, in public and private sectors as well as NGOs.
Our work is based on Corporate Branding as a management discipline, not purely marketing. Corporate Branding is about faith in the transparant, responsible and sharing company.
All companies and organizations contains knowledge. Knowledge about news, insights, opinions, trends, numbers, facts, humans, knowhow. Knowledge that deserves to be shared. Internally and externally.
OXY helps to find the relevant stories - both strategic and tactical. We transform knowledge into good stories and we write and produce in all types of genres and use the right channels.
OXY has experience in crisis management for both public and private sectors as well as NGOs and interest groups.
Good crisis management is about navigating professionally, efficiently and honestly in the medias in a time where social and digital medias have great power to judge companies. And it is all about the ability to navigate professionally, efficiently and honestly both before, during and after a crisis.
Political decision-making processes change during these years, both internationally, nationally and locally. It places new demands on politicians - and generates new opportunities for companies and NGOs to create and mould the laws of the future. Constructively OXY contributes to this policy development and creates new solutions through partnerships. We call the long-term perspective Agenda Setting. And the short-term perspective, we are not afraid to call lobbyism.
The leadership communication is essential for all companies to create results, motivation and job satisfaction.
OXY teaches both larger groups of leaders and individuals in i.a.:
Their role - at what time am I e.g. an inspirator, an adviser, a supervisor, a producer?
Key-narrative and strategy - does the strategy match the tactical stakes, examples and cases?
Which kind of behaviour, rhetoric and aesthetic do I prioritize?
Which medias and channels are prioritized when - meetings, emails, town hall meetings, events, digital media, touch points etc.?
Every organization builds its survival and success on its reputation and image. Reputation is based on legitimacy and image on emotions and quality. OXY produce analyses of reputation and image by exploratory interviews and quantitative analyses in collaboration with approved research institutes.
OXY Academy is coaching and courses customized for the participants’ position and challenges in their communication strategy. The purpose of the OXY Academy is to improve strategic management skills in the communications industry through Danish and international benchmarking, experience exchange and co-learning.
OXY Academy includes: Master Classes and coaching of both teams and individuals.